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French Girl Beauty Guide

There’s a reason why Paris is the world’s capital of fashion. French women have mastered the art of looking cool and chic at all times! 

 

The secret behind French girl beauty is sheer cleverness. It’s not about special French beauty products (although they can help) or spending hours in front of the mirror. Instead, it’s about practicing restraint and focusing your energy on the things that matter most. 


The French beauty routine can be split into three components. First, there’s the skincare routine, then hairstyling, and last, but certainly not least, makeup. That classy French vibe comes from how these three components merge into a singular, effortless look. 


Let’s discover how that’s done, shall we? 

Skin on point 

Our skin is the most precious canvas, so the French skincare routine is often more consistent than makeup, even though it’s not necessarily too involved or complex. 

Consistent skincare routine

Mini fridge for skincare products on vanity shelf 

Consistency is more important than the specific products you use! By doing your beauty routine every morning and night, you can keep your skin firm and healthy for the years to come. 


For most French girls, the secret to ensuring consistency is not to have an overly long routine. We use our staple French beauty products, and we don’t mind cutting the occasional corner. If you struggle to stick to your skincare routine, we have an entire post dedicated to life-changing French skincare tips. 

Gentle cleanse

Woman applying cleansing micellar water on a cotton pad 

One crucial element in the French skincare routine is cleansing the skin as gently as possible. Removing makeup every night is imperative, of course, but in the morning, a splash of water is often enough. 


For actual makeup removal, micellar water has become the go-to French beauty product for most women. It’s quick and easy to use, but it’s also very gentle on the skin. Many French women also love the old-school approach of using an ultra-moisturizing cleansing milk. 

Hydration hydration hydration

A happy young woman applying hydrating serum 

After cleansing, the next step is to load the skin up with moisture. We avoid intense multi-step routines, but many French girls still layer a hydrating serum under their face cream for added moisture. 


When the skin is well-hydrated, it’s stronger, softer, and most importantly, it achieves that delicious glow. That’s why French girls will readily skip foundation, but moisturizer is always a must! 

French hair, don’t care

From Brigitte Bardot in the ‘70s to Cindy Bruna and Jeanne Damas today, French women are known for keeping their hair tousled and natural. Here’s how you, too, can achieve such hair!

Never over-wash

Woman washing hair showering in bathroom 

Much like the face, your hair doesn’t benefit from over washing. To avoid drying out the hair, we try to wash our hair as little as possible. Once or twice a week is plenty for dry scalps, while those with oily hair should shampoo every other day at most. 


The shampoo itself also matters! French women stick to gentle, sulfate-free shampoos, as those are less likely to strip the hair of its natural, beneficial oils. Finally, we also use a little bit of conditioner on the hair’s end to add some moisture and ensure manageability. 

All about texture

Cindy Bruna in chic white outfit  

That French tousled hair look is a classic day-to-day choice that always seems effortlessly chic. The secret to achieving the look is to find ways to texturize the hair. French women generally eschew the hair straightener, but even the blow dryer and curling iron are optional! 


Instead, we let our hair air dry so that it can achieve a natural wave or curl. Then, we amp it up with a texturizing salt spray or dry shampoo to make the hair look even more piecey and tousled. 

Go-to hairstyles 

Young stylish woman in gray dress drinking coffee outdoors at the cafe in Paris 

For day-to-day, natural-looking tousled hair rules, but French girls also know how to turn up the glam for date nights and special events. Instead of trying an elaborate updo or spending a fortune at the salon, try to master a few simple but impressive-looking hairstyles. 


A high ponytail is especially chic these days, but a messy bun is a classic when paired with some soft-glam makeup. For the full low-down, check out our guide for how to achieve the essential French girl hairstyles.  

Easy French girl makeup

French makeup takes a clever approach. It’s all about maximum impact through minimal effort, which is why French women take no time to get ready in the morning, yet they always look stunning.  

Have a signature makeup kit

Vivienne Sabo makeup bag artfully spilling over

When it comes to makeup, repetition breeds perfection and speed. That’s why French girls like to stick to a small but carefully curated makeup kit with just a few essentials. The must-have French girl makeup products are usually the following: 


  • Volumizing mascara
  • Concealer with a natural finish
  • A brow grooming product 
  • Easy-to-use eyeliner 
  • Red lipstick, of course! 

The red lip 

Young woman smiling and holding Matte Constance Lipstick 

It’s not a myth but a fact: French women swear by red lipstick. Red lips are timelessly seductive, and they offer a low-effort trick to looking incredibly glamorous. For some French girls, it’s literally the only makeup product they’ll use! 


Nowadays, many French women choose non-feathering matte lipsticks like our Matte Constance lipstick since they don’t require lip liner and they don’t fade throughout the day. 


If you still prefer old-school bullet lipsticks, it’s important to first perfect the lip line with the help of a matching liner, like our Classic Red Le Grand Volume pencil. 

Keep the eyes soft

Vivienne Sabo Provocation Mascara 

When the lips are the focus, it’s best to keep the eyes soft. The next most important French girl makeup product is mascara, which is all you’ll need if you’ve already settled on a red lip. 


In general, French girls prefer volumizing mascaras that make the lashes look lush — but if your lashes are already voluminous and prone to clumping, you might like a lengthening and lash-separating mascara instead.  


On days when you do decide to put a bit more effort into your eye makeup, it’s better to keep the lips natural with just a dab of nude gloss. 

All of our secrets revealed

There’s a lot of thought behind the French girl beauty routine, but mercifully, it doesn’t require much effort. French skincare is at the center, while we keep our hair tousled and our French makeup minimal yet punchy. There you have it, mes amours! 

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8 Easy Ways to Give Yourself a Mini Makeover at Home
August 11, 2021
8 Easy Ways to Give Yourself a Mini Makeover at Home

A beauty makeover is more than just a funny montage in a romantic comedy.  When life seems boring and mundane, giving yourself a new look is a sure way to improve your mood. You can transform yourself from head-to-toe or opt for a simple makeover that targets just one part of your look.  No matter what kind of makeover you choose, that moment when you catch a glimpse of yourself in the mirror with a new style is incredibly energizing! We’ve collected a few makeover tips and suggestions for how you can give yourself an easy mini-makeover at home.  DIY facial   The first step to a truly rejuvenating one-day beauty makeover is a pampering facial. It’s a great way to give the skin a pick-me-up, especially if you plan to put some makeup on after.  The ideal facial should include some exfoliation, to remove dead skin buildup and prepare the skin to accept moisture. You can make your own scrub, or use an exfoliant from your favorite skincare brand. After that, give yourself a gentle facial massage, and follow it up with a nourishing mask or a thick layer of moisturizer.  Hairstyle Changing up your hair can make the biggest difference, and it’s the one thing that many of us have neglected over the last year. If you’re ready to make a big change, you can give yourself a haircut, but for most of us, taking the time to master a new hairstyle is a safer bet.  If you’ve been wearing your hair straight for the longest time, we recommend giving a tousled, wavy look a try! It’s a French girl staple that you can achieve with the help of a texturizing spray and a large curling iron. If your hair is naturally a little wavy, you can also just go to sleep with a braid in, and you should wake up with nice, natural-looking curls.  New style    The best way to give yourself a style makeover without having to spend much money is to invest in some new accessories. It’s amazing how big of a difference a nice silk scarf or a skinny belt can make to your look! Even smaller touches, like earrings and bracelets, can amp up an outfit.  If you’re willing to invest a little more, you can give yourself a complete style makeover by upgrading your wardrobe. Your first, and most relieving step, should be to get rid of the clothes you don’t like anymore—you can take some inspiration from Marie Kondo for that!  After that, consider what kind of aesthetic you’d like to have, and browse Pinterest for inspiration! You may decide to pick up a few new outfits or a couple of separates that’ll enhance your existing wardrobe. Building a French capsule wardrobe is another great way to go about things, especially if you’d like to simplify your life with classy yet versatile clothes. Lip color   If everything we’ve suggested so far seems a little too involved, you can give yourself the most low-effort beauty makeover with a simple lipstick change. Red is our favorite color, of course, because it adds glam factor even to a totally bare face, but any vibrant color will act as a quick pick-me-up.  One of the benefits of our Matte Constance lipsticks is that they come in a duo-pack, so you can experiment with the help of two lipsticks in one!  At-home mani Giving yourself a simple manicure will help you feel polished and put together, and it’s an especially nice treat when you don’t want to fuss with hair or makeup. Every time you look down at your hands, you’ll feel a little more composed.  You don’t even have to paint your nails—the simple act of soaking your hands in water, moisturizing the cuticles, and filing your nails into a nice shape is enough on its own. However, nail polish is great, especially if you decide to get creative and experiment with nail art.  New makeup technique    You don’t have to buy dozens of new makeup products just to improve your makeup game. If you always wear natural makeup, try a smokey eye. If you’ve been doing your eyeshadow the same way for the last five years, try a newer trend like a cut crease or a fox eye.  Many of us fall into the habit of doing our makeup the same way every day (that’s actually the secret behind the 5-minute face!). However, taking the time to experiment with styles and techniques you haven’t tried before can be a lot of fun, and you might even discover something new to add to your daily look!  Up your brow game Bushy brows are in these days! Upping your brow game will bring out your eyes, and going for a fluffier look will also give you a youthful air. It’s the best makeup hack for immediately transforming your face. You’ll feel more put-together, but unlike wearing a brightly-colored lipstick, it won’t make you feel too showy.  All you need to amp up your brows is a great eyebrow makeup product, like the Brow Arcade pencil. First, brush the hairs up for a feathery look, and then add a few strokes of color to fill them in.  Hair color    Another extreme (but surprisingly quick) makeover you can do is to change your hair color! Box dyes have come a long way over the last few years, so you can achieve shiny hair all by yourself at home.  We recommend choosing a color that’s not too far from your natural shade, so you don’t have to deal with damaging bleach. The key to finding a color that really flatters you is to choose a shade that is either slightly darker or lighter than your skin tone, but with a matching undertone. For instance, gold-based shades are great for those with warm skin, while blue-based or ashy tones are best for cool skin.  Coloring your hair can be a fun way to mix things up, but we’re also big fans of keeping it totally natural! Uplifting change  Small or big, a simple makeover is an instant mood-lifter. Whether you decide to give yourself a new look or just make a few small changes, we know you’ll feel renewed, energized, and ready to face the world!   

What to do With Your Eyebrows
July 29, 2021
What to do With Your Eyebrows

What’s the secret to flawless-looking eyebrows? Good eyebrows have been making headlines in the beauty industry for years now and show no signs of taking a backseat anytime soon. But with so many techniques and products out there, how do you know where to start when it comes to getting beautiful, natural brows? In this article we’ll be covering everything you need to know when it comes to how to get perfect eyebrows naturally, plucking your eyebrows, and eyebrow treatments.    Here’s what to do with your eyebrows, broken down into simple, manageable steps.  Eyebrow treatments for beautiful brows Here are some of the most popular eyebrow treatments, what the process looks like, and why you may want to give them a try. Threading Threading originated in India and involves the use of cotton thread to roll over the surface of the skin to drive unwanted hair out of the follicle. It’s precise, organic, requires minimal contact with the skin, and involves no nasty chemicals. You can expect results to last for up to two weeks.  Waxing Eyebrow waxing uses a thin layer of warm wax over the area of hair you want to be removed. A small strip of fabric is then used to quickly remove the hair. When done properly by a professional, the wax is applied at a temperature that opens the pore and allows the hair to be removed without causing breakage. Waxing is ideal for anyone with extra bushy brows looking to create a strong, sculpted arch line. An eyebrow wax will usually last a minimum of two weeks before the hair starts growing out again.    Tinting Tinting your eyebrows involves using a semi-permanent dye in a tone close to your natural hair color and adding it to your existing eyebrow hair. It’s a quick treatment that will create the appearance of fuller-looking, defined brows. Results can last between 1-3 months, this will cut time off your morning makeup routine by eliminating the need for excess products.  Microblading Microblading is similar to tattooing and involves a type of semi-permanent makeup used to fill in your brow however you like. Defined, hair-like strokes are created using a needle and brow pigment ink. This will allow you to change the shape of your brows and add more definition wherever you want it.  Microblading will take around two hours to complete, and can last anywhere between 18 and 30 months. Top tricks for plucking your eyebrows Plucking is one of the simplest and most common eyebrow treatments out there, but it shouldn’t be underestimated! If you already have luscious brows, lightly plucking your eyebrows may be all you need to get rid of stragglers. And this is all tweezers should be used for—not to shape your eyebrows.  Let me share an insider secret with you: one of the best ways to get beautiful brows is to leave them alone! Another great tip is to wait to tweeze as long as possible, and then get all those stragglers in one go. This way, all the hairs will be on the same growth cycle and grow back at around the same time.  Don’t worry if you’ve been over-plucking your eyebrows (we’ve all been there). Put the tweezers down for now and let your brows grow out naturally. Use a brow pencil to fill in any gaps—more on that later.  How to shape your eyebrows the right way I’d recommend avoiding doing it yourself. Save up the money you need, and invest in a professional service. It'll be much quicker, and you’ll save yourself the drama of it going wrong. You don’t want to spend all that time growing your eyebrows out only to mess them up! Shaping your eyebrows is more complicated than you may think, and a brow specialist will have a ton of knowledge and should know how to enhance your natural arch line and give you the most flattering shape.   Avoid getting certain product on your brows This might be a random fact, but did you know that products like moisturizer, SPF, and foundation can all dislodge your hairs and inhibit growth? Yes! Of course, it’s difficult not to get these kinds of products on your brows when you’re applying them to your face. So when you’re done, gently wipe away any product from your brows. Problem solved! Experiment with eyebrow products The market is saturated with brilliant eyebrow products from pencils to pens, powders, gels, mascaras, and more. Every product will work differently for different skin types and can help you achieve various results. So, the first step is to think about what your end brow goals are. If you want to fill in sparse spots and add some definition, a brow pencil and spoolie brush will work well. If you’re trying to tame your hairs and lightly shape them, a light brow gel might do the job. And if you have no idea where to start, then experiment with different products. See what you like and what works well with your natural features. Have fun with it! How to fill in eyebrows naturally Choose the right shade There are so many shades of blond and brown, which means you can’t always depend on a “one color fits all” kind of product. Fortunately, the Brow Arcade has four colors to choose from, so you can find the best shade to match your brows! When testing other products, the best approach is to try out different shades and see what works for you. As a general rule, those with light eyebrows should go for one shade darker than their hair color, while women with dark brows should go one shade lighter than their hair. If you have cool undertones you should use products with an ashy color, and if you have warm undertones you should use golden-toned colors.  Draw lightly Remember, it’s easier to add product than it is to remove it, so start lightly and gradually build up from there as needed. How to brush your brows While filling in your brows you can brush them in a downward direction with a spoolie to help you spot any patchy areas and fill them in. Brushing the hair down exposes the skin and allows you to draw directly on it. This will give you added definition. Once you’re done, remember to brush your brows back upward! Add brow gel/mascara If you’re looking to darken the look of your eyebrows, then mascara is the best product to swipe on for a look that is bold but believable. A brow gel should be the final thing you add to your brows. But if you already have fabulous natural arches, mascara might be the only thing you need for beautiful brows. Complete the look by making your brow bone pop This is the final step when it comes to perfecting your beautiful brows. Once you’re done filling them in and layering your chosen products, you want to make all your hard work pop. If you really want to spotlight your brows, opt for a highlighter and swipe it just underneath your arches. For a subtler look, use a concealer one shade lighter than your skin tone. This will still brighten up your brow area but create a more natural look. And that’s how to get perfect eyebrows naturally!

Learn French Phrases: French Makeup Terms
July 08, 2021
Learn French Phrases: French Makeup Terms

When you love French beauty, knowing the French words for certain makeup products can be quite helpful. They can come in handy if you’re planning to do some shopping in Paris, but it’s also useful for knowing what’s behind the names of your favorite French makeup products.  Read our guide for some must-know French makeup vocabulary. You’ll learn what’s behind the names of some of Vivienne Sabó’s most iconic products, as well as the meanings of some products from other French makeup brands.  From terms for different parts of the face to the names of products and tools, we cover it all!   Parts of the face in French Le visage: the face. It sounds so elegant in French, so it’s no surprise that so many brands all over the world have incorporated the word into their naming schemes!  La peau: the skin.  La yeux: the eyes.  Cils: eyelashes.  Les sourcils: the eyebrows. You might notice a similarity between the French words for brows and for eyelashes! The French term sourcils comes from the Latin supercilium which translates to “above the eyelash.” Les joues: the cheeks.  Les lèvres: the lips.  French makeup terms   Le maquillage: makeup. Fond de teint: foundation. Fond means base or foundation, while teint means tint, so literally, it’s a tinted base. It’s especially fitting because French women prefer a light tint over a full-coverage look.  Base de teint: primer.  La poudre: powder.  Poudre de soleil: bronzer. The literal translation is “sun powder,” which is beautifully appropriate since bronzer is meant to give the skin the illusion that it’s been sunkissed.  Fard: This term is a synonym for makeup, but it’s usually used to refer to specific products.  Le fard à paupière: eyeshadow. It translates as “makeup for the eyelids.”  Blush: blush. Contrary to popular belief, French women don’t use the word rouge to refer to blush. Instead, French makeup aficionados use the English term.   Le fard à joues: blush. This is another commonly used term, although it’s less popular than simply saying “blush.” It literally translates as “makeup for the cheeks.” Anticerne: concealer.  Correcteur: corrector, a synonym for concealer.  Le crayon: pencil.  Crayon à lèvres: lip liner.   Eyeliner: eyeliner. This is another one of those words that have been directly lifted from English to French.  Eyeliner liquide: liquid eyeliner.  Crayon yeux: eyeliner pencil. This is the term to use if you’re talking specifically about a kohl-style pencil, although it can also apply to retractable eyeliners.  Feutre fin: felt tip, also known as our must-have eyeliner. This eyeliner won't let you down, and the design itself is ideal for drawing on a precise wing in seconds.  Palette yeux: eyeshadow palette.  Mascara: mascara.    Mascara volumateur: volumizing mascara. We like our mascara to add some volume and amp up the drama, so this term is especially helpful.  Mascara allongeant: lengthening mascara.  Mascara waterproof: waterproof mascara. While the French word for waterproof is étanche, when it comes to makeup, the English term is used.    Éclat: radiance or shine. The word is flexible, referring both to the delicate glow of the moon as well as to the brilliant radiance of a precious gem, which is why it’s so useful in makeup.  Highlighter/illuminateur: highlighter. Most French makeup lovers use the English term for this glowy makeup product, but occasionally, the French word illuminateur is used instead.  Le rouge à lèvres: lipstick. Most French women own a signature red lipstick, so it’s no surprise that a more literal translation would mean, “red for the lips.” However, in practice, the phrase applies to all lipsticks no matter the shade!  Gloss à lèvres: Lip gloss.  Other French beauty terms    Faux-cils: False eyelashes.  Coffret: Box or kit. This is the term used for makeup sold in sets or bundles, as well.  Éponge de maquillage: makeup sponge.    Les pinceaux de maquillage: makeup brushes.  Recourbe-cils: eyelash curler.  Le vernis à ongles: nail polish.  Trousse de maquillage: makeup bag.  Démaquillant: makeup remover. Sans cruauté: cruelty-free. This one is especially important for us since all Vivienne Sabó products are cruelty-free and never tested on animals.   Nos amours, you’re ready for Paris!  Armed with the most important French makeup terms, you’ll be able to shop at the small beauty boutiques and the large makeup stores with ease. Keep practicing as you do your makeup every morning, and you’ll become a French language and beauty pro in no-time.